Comments on: Some SXSW-inspired thoughts about online communities, affinity, and the rules of engagement.

By: Bookmarks for April 14th through April 22nd by andydickinson.net

Wed, 22 Apr 2009 12:00:50 +0000

[...] Some SXSW-inspired thoughts about online communities, affinity, and the rules of engagement. – I've been thinking a lot about the idea of friends, followers and the like. I'm pondering how affinity, as a concept, ties these things together and whether getting people in the media to buy the concept is a way of getting better community relations. So this post from a while back pushed the right buttons for me. Esspecially the idea that "the end game is the connection, not the transaction." [...]

By: 25 Things I Learned From SXSW | 2chicksblogging.com

25 Things I Learned From SXSW | 2chicksblogging.com — Sat, 28 Mar 2009 23:42:58 +0000

[...] fantastic learning experience and I came away with some head-exploding resources and ideas. You can read about my experience at my blog, The Learned Fangirl, but here are 25 things that I came away with from the conference [...]

By: Lu

Lu — Tue, 24 Mar 2009 17:49:51 +0000

This is a really great post.
I will now use my facebook page, my preferred online community for sharing interesting content, to tell my friends about this post.

By: kdccdk

kdccdk — Mon, 16 Mar 2009 21:14:23 +0000

thanks! I can see why its a really scary concept for those who need to measure success by the bottom line, but since the rules are so different with this interaction, it’s pretty imperative that businesses under this concept, or nothing they do in social media is likely to work.

By: filmfemme

filmfemme — Mon, 16 Mar 2009 20:11:00 +0000

the end game is the connection, not the transaction.

It seems so simple, but when you’re worried about the “bottom line (read: $$$) it becomes easy to resist. You should be teaching at B-schools!