1. I think Bitch created (maybe unknowingly) a model that couldn’t be easier to implement, whether you be a NFP, an intramural sports league, a small fundraising group, etc. It’s implementable for everyone IF they just take the time to (as you said) know the market they’re talking to.

2. Because they took such a high-road and didn’t pander to the asshattery of the naysayers, I became even more engaged–and more willing to give money in the future. I WANT that kind of goodwill in my life and it makes me proud to be a Bitch supporter

3. And though this goes slightly against #2, I think Jez shot themselves in the foot a bit with their readership by being so assish about the whole thing, instead of showing the ‘feminist support’ they tout in word, but obvs not in deed. I, for one, have now opted to have nothing to do with them and I was a daily (and avid) reader for quite some time.

4. This, posted in Jez’s article, is a misnomer “but not having to pay taxes must alleviate at least some of that burden” I’m sure Bitch, as with any magazine, relies on their advertising revenue to make the money that keeps the organization running. Advertising revenue for a NFP is considered an unrelated business income tax (UBIT), which means IF they make over a certain dollar amount then that revenue stream becomes taxable. Now, I don’t know if they’re at that point, but it’s bad journalism and just blatant disregard to for Slutmachine to make such a statement without the knowledge to back it up.