I’m a journalist by training and communications professional by trade. It’s a sucky time to be doing either of those things right now. A lot of mid-career professionals are getting laid off from traditional media outlets on a daily basis and looking to online media for a new start, and that’s awesome. However, there’s something [...]
Filed under: blogging, internet, journalism, media profession | Tagged: blogging, internet, journalism, media profession | 5 Comments »
While applying marketing techniques in concert with authenticity isn’t something I will be using to help make my non-existent business reach a new level of confidence and power, there’s plenty of interesting stuff in James Gilmore & Joseph Pine’s Authenticity: What Consumers Really Want. Much of the interesting information came in the form of theory [...]
Filed under: authenticity, book review, books, consumers, fans, music | Tagged: authenticity, book review, books, consumers, fans, Hannah Montana, music | Leave a Comment »
It’s always amusing (and mildly annoying) when mainstream media outlets cover fandom and pop culture. The underlying smugness of their commentary often seems to rear its head, even when it’s hardly warranted. Take for example, Yahoo Buzz Log’s recent coverage of the Warner Bros. decision to push the release date of Harry Potter and The [...]
Filed under: fandom, fans, journalism | Tagged: fandom, fans, Harry Potter | Leave a Comment »
