Bless his geeky heart, Uncle Trent is at it again. He’s released download statistics for The Slip on Google Earth. Since my job is about using “emerging media” to engage an audience , and I am also a slobbering NIN fan, the whole approach of using freeware and Open Source (google, flickr, YouTube, blogger, you name it) to communicate with fans is really a case study for me. It’s working, and it’s something for organizations, not just musicians to watch closely. Not to mention this goes back to understanding and trusting your audience. Knowing that NIN fans are notoriously geeky tech savvy and trusting them enough to release this information in a format they’d relate to.